Week 10: Social influence and diffusion

Content for the week of Tuesday, October 22, 2024

Tuesday

Assignment Due:

• Turn in your Self Assessment Reflection on Brightspace
• R Lab 6 - Visualizing Power
• Social Search Assignment
• Reading Review
  • Discussion Questions

Readings:

• Chapter 4, “Special People”, in Watts, D. J. (2011). Everything is Obvious: Once you know the answer. New York, NY: Crown Business.
• Duncan Watts on Common Sense
• (Optional) Centola, D., & Macy, M. (2007). Complex Contagions and the Weakness of Long Ties. American Journal of Sociology, 113(3), 702–734.
• (Optional) Christakis, N. A., & Fowler, J. H. (2012). Social contagion theory: Examining dynamic social networks and human behavior. Statistics in Medicine, 32, 556–577.

Weekly lecture:

• Social Influence and Contagion [22:12]

• Slides

Thursday

Class Schedule:

• Do The Wisdom or Madness of Crowds Simulation

Discussion Questions